The Secret to Achieving Your Biggest Goals and Dreams


As you probably know, I have achieved an enormous amount of success in my life, and I owe it all to two things:

The first is that I have learned how to access my intuition and tune into my inner guidance, which comes from both my own subconscious mind and the Higher Power that created this Universe and wants us to thrive. I have learned how to meditate, use guided visualization, and read the kinesthetic signals from my body (what some people call “trusting your gut feeling”).

The second is that I have learned to take immediate action on my inner guidance—the quicker, the better!

The power of asking for inner guidance

Asking for inner guidance through meditation has provided me with some very powerful ideas, ones that have accelerated the rate and magnified the size of my personal and professional success.

Here’s an example:

When Mark Victor Hansen and I needed a title for the book of inspirational and motivational stories that we had compiled, I decided to meditate an hour a day in search of the perfect title. My approach was simple: I asked God to give me a title – and then I sat in silence waiting for it.

Nothing came to me the first two days... But on the third day, a green chalkboard suddenly emerged in my mind. I watched as a hand appeared and wrote the words, “Chicken Soup” on the board.

I contemplated that for a moment, then I asked what I assumed was God’s hand: “What does chicken soup have to do with this book?”

I heard, “Your grandmother used to give you chicken soup when you were sick as a kid.”

I replied, “But this book isn’t about sick people.”

The voice responded, “People’s spirits are sick.”

This was in 1992, during the recession that accompanied the first Gulf War, and many people were indeed living in fear, hopelessness, and resignation.

I played with the title “Chicken Soup for the Spirit,” but that didn’t sound quite right, and then it morphed into “Chicken Soup for the Soul” – and I immediately got goose bumps (what Mark likes to call “God bumps”). They almost always seem to accompany an idea that is deeply aligned with what is for my highest good.

I immediately got up from meditation and told my wife, who also got goose bumps. Then I called Mark, who got goose bumps, and our agent, who got goose bumps as well. By the end of the day the full title had emerged—Chicken Soup for the Soul: 101 Stories to Open the Heart and Rekindle the Spirit.

And the rest, as you know, is history.

Inspiration must be followed by ACTION

Sometimes inspirations occur without expectation or warning. Other times, we have to consciously ask for them – and then create the quiet space within ourselves to receive them.

Inspiration can strike when you’re lying in bed in a semi-conscious dream state, taking a shower, or walking along a beach or through the woods. But however and whenever it comes, it should be acted on as soon as possible.

I have come to believe that when inspiration strikes, it comes in a certain window of time that is ideally suited for the action to begin at that moment.

So once we had our divinely inspired title, Mark, our agent, and I headed off to New York City to sell our book.

Unfortunately, during the three days, we were in New York City, no one at the fifteen publishing houses we visited was as excited about our book as we were. Everyone told us that nobody bought collections of short stories and that our title was stupid. Our agent became so discouraged that he gave us the book back and said he could not sell it.

Action must be consistent and persistent

We found ourselves having to choose between believing in our dream and trusting our inner guidance or believing the naysayers in the publishing industry and trusting their judgments.

One of the secrets of success that I have learned over the years is to never give up on the dreams that come from deep in your heart. And by this time, our dream had become more of a divine obsession. We couldn’t let it go.

So we took more action.

Over the next five months, we were rejected by 144 publishers. Eventually, we went to the American Booksellers Association Convention and walked the floor of the exhibit area for three days asking hundreds of publishers, “Will you publish our book?” It wasn’t until late in the third day that Health Communications, Inc., a little publisher in Deerfield Beach, Florida, decided to seriously look at our book. A month later they decided to publish it.

The Rule of Five

When the book finally came out in July 1993, it was not an overnight success. It wasn’t until a year later that it hit its first bestsellers list. But it was during that year that Mark and I came up with what we dubbed the Rule of Five.

We agreed to take five action steps every single day, except on holidays and vacations, to promote and sell our book. One day, we called five radio stations and asked them to interview us about the book. On another, we sent out five free review copies to book reviewers and influential people.

One of those people was the producer of the hit television show Touched by an Angel. She was so taken by the book that she required all of her writers, directors, cameramen, and other crew members to read the book. She said that the feelings generated and evoked by our stories were the same ones she wanted to create in their TV episodes. That story made it into Variety and later onto the Associated Press wire and generated thousands of book sales.

We also bought the book 1001 Ways to Market Your Book, by John Kremer, and wrote each way on a Post-it note and stuck them all on a long wall in our office. We did five of those suggestions every day. Eventually, Chicken Soup for the Soul reached number one on the New York Times list and stayed there for almost three years, selling ten million copies along the way.

Stop for a moment and ask yourself, “What are the five action steps that I need to take every day—no matter what—to achieve my number one goal?”

Perseverance is key

My last piece of advice to you is this: NEVER GIVE UP.

If we had stopped trying to sell the first Chicken Soup for the Soul book after one hundred rejections, I would not be sitting here writing this today. If we had stopped trying to promote, market, and sell the book after six months of no major results, I would not be a multimillionaire who has traveled to more than forty countries speaking and training people on the principles contained in that book and my other books.

It has taken more than fifteen years to build a brand that has generated more than a billion dollars in retail sales and has created more than twenty licensed products, including Chicken Soup for the Pet Lovers Soul dog and cat foods.

So also remember to be patient!

If you follow your heart, believe in your dreams, trust your inner guidance, take action, and persevere no matter what, you will eventually find yourself living a life far greater than you ever could have imagined.

How to fast-track your journey

If you have some ambitious goals and dreams that you would like to accomplish sooner as opposed to later, I invite you to join me at Breakthrough to Success this August.

During this life-changing five-day event, I will teach you how to look inside yourself to find the wisdom that’s already there – so you can get clear on what you really want in life and what you need to do to not only achieve more success and career in your business, but also create the joyous and meaningful life you desire.

To learn more, visit: Breakthrough to Success

What is your inner guidance telling you to do?


You can, as long as you include this complete statement with it: Jack Canfield, America's #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul® and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money, and have more fun and joy in all that you do, get FREE success tips from Jack Canfield now at:

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  • Rita Dunham

    Hi Jack Canfield! You are so inspirational and filled with wisdom. It is such a blessing that you are so willing to share your wisdom and success strategies to a world thirsty for knowledge. - Thanks again -

    Yours Truly,
    Rita Dunham

  • Víctor García

    Sir Mr. Jack Canfield, i really apprecciate all the information and wisdom you share, very powerful and motivating. It is eye opening stuff, Thank you Very Much. Muchísimas Gracias Señor. Your No. 1 Fan Víctor García.

    • I am happy that what I teach has been so influential for you, Victor. Keep up the good work.

  • Takosha

    I look forward to sharing a platform with you one day Mr. Canfield! Blessings!

  • Andy Nihilate

    In the 3 years since I first read The Success Principles - I had another child, went back to school for my Bachelor's degree and graduated summa cum laude (4.0 GPA), found my dream apartment, nearly doubled my income, bought my dream car, and just landed my dream job.

    More importantly, I learned to unlock the potential that was hidden inside me all along. I learned to feel the fear and do it anyway. I learn to ask for what I wanted, embrace new opportunities, seek out and mentor others, and take 100% responsibility for my life. My only regret is that I didn't find out about and start reading this book much, much earlier in my life.

    • Better late than never, Andy. Congratulations for all of the wonderful things you have brought into your life!

  • Ginette

    All this sounds so hard to believe. I think I need to start working on myself. I need to start believing in myself and that YES I can make things happen for myself. I have a big dream that requires a lot of money to get started. Once it is up and running I will be helping so many people. Thank you Mr. Canfield. Thank you, thank you, thank you.

    • You are very welcome, Ginette. If you believe you can, you can! It's that simple. I look forward to hearing about your dreams coming true.

  • Nityanand Velar

    Thanks jack for your daily success article it keeps me focused towards my goals..

  • Ekta Mehta

    I am an Indian and I am so inspired and motivated by you

    I so want to meet you in person one day ! Hope and wish you can meet an Indian..

    You are Amazing !

    • Wawan Paraksari

      Ekta Mehta,

      Hi, I am from Indonesia.

      Jack Canfield is a marvelous man.

  • Rosario Manangan

    I'm currently reading the Book. Thank you very much Sir Jack and Ma'am Penny... 🙂

  • Thanks for sharing the difficulty of getting your book published - and the perseverance you had in following your dream. It's so encouraging. I love the rule of 5 and the post it notes! 🙂

  • youngju

    Hi jack canfield! I'm 21 years old for korean age. I really wanted to have information to success, and you gave me all! My dream is to be a successful lyricist, and now i know that i can achieve my dream. Thank you for share your knowledge. Thank you Mr.jack canfield!

    • You are very welcome!

    • You are most welcome, I am happy to be an inspiration and lead you to success through my teachings.

  • Lakshmiganthan

    No wonder you have devised a 5 powerful strategy - By the way is 5 a lucky number for you? Thoughtful article. I will not forget rule of five!