The Reason You Need to Practice Daily Affirmations

Daily affirmations are simple statements declaring specific goals in their completed states. Although they sound rather basic at that level, these positive mantras have profound effects on the conscious and unconscious mind. They also hold a key to unlocking the Law of Attraction and creating the life of your dreams!

Successful people, from top salespeople and entrepreneurs to bestselling authors and Olympic athletes, have figured out that using willpower to power their success isn’t enough.

You need to let go of any and all negative thoughts and images and bombard your subconscious mind with new thoughts and images that are positive and stated in the present tense.

How do you do this?

The technique you use to do this is called daily affirmations, which is simply a statement that describes a goal in its already completed state.

Two examples of affirmations would be:

I am joyfully walking across the stage as I receive my MBA degree from Wharton.

I am so happy and grateful that I am now crossing the finish line of the Boston Marathon.

In addition to all of the feedback I have received from hundreds of thousands of students from around the world about the effectiveness of their using daily affirmations, there’s now new academic research that shows in high-stress level environments those who do daily affirmations have lower stress levels and more success than those who don’t.

Discover how you can use affirmations to re-create your self-image, replace your limiting beliefs, and achieve success in my Daily Affirmations for Success Guide.

What are Daily Affirmations?

Daily affirmations are to the mind what exercise is to the body.

Repeating daily affirmations helps to reprogram the unconscious mind for success.

It helps eliminate negative and limiting beliefs and transforms your comfort zone from a limited one keeping you trapped in mediocrity to a more expanded one where anything is possible. It helps to replace your “I cant’s” with “I cans,” and your fears and doubts with confidence and certainty.

graph shows daily affirmations can be used to achieve success

How Daily Affirmations Keep You Focused

Daily affirmations are reminders to your unconscious mind to stay focused on your goals and to come up with solutions to challenges and obstacles that might get in the way.

Daily affirmations also can create higher vibrations of happiness, joy, appreciation, and gratitude that then, through the law of attraction, magnetize people, resources, and opportunities to come to you to help you achieve your goals.

Whether you know it or not, you are always using affirmations… but usually not ones that will bring you what you want.

These are things like:

  • "Everything I eat goes straight to my hips."
  • "I am never going to meet somebody I can love."
  • "I never catch a break."
  • "No matter what I do, I never seem to get ahead."  

How to Create Daily Affirmations

The use of daily positive affirmations interrupts and eventually totally replaces this barrage of negative thoughts and beliefs. To achieve this, you must continually flood your unconscious with thoughts and images of the new reality you wish to create.

I am going to share with you two sets of guidelines for creating powerful daily affirmations that work—the long form and the short form.

Here are the eight guidelines for creating effective daily affirmations. You may want to write these down.  They are also in my book The Success Principles.

  1. Start with the words "I am." These are the two most powerful words in the English language.
  2. Use the present tense.
  3. State it in the positive. Affirm what you want, not what you don’t want.
  4. Keep it brief.
  5. Make it specific.
  6. Include an action word ending with –ing.
  7. Include at least one dynamic emotion or feeling word.
  8. Make affirmations for yourself, not others.

Daily Affirmations Examples

Here’s an example of an affirmation following these guidelines:

I am joyfully driving my new red Porsche Carrera convertible down the Pacific Coast Highway in Malibu.

Or if you are more ecologically minded, you can make that a new Tesla.

You can use the following simple formula: I am so happy and grateful that I am now ... and then fill in the blank.

Some examples would be:

I am so happy and grateful that I am now earning $150,000 a year.

I am so happy and grateful that I am now celebrating having achieved my ideal weight of 140 pounds.

One of my most famous affirmations is:

I am enjoying living in my beautiful beachfront villa on the Ka’anapali coast of Maui or somewhere better.

I started writing that affirmation in 1989 and in 2011 – that’s right, 22 years later, I had something better!

Make sure to take 5 to 10 minutes every day to repeat your affirmations – preferably out loud with high energy and enthusiasm.  The best times are early morning and right before you go to bed.

Create New Daily Positive Affirmations for Yourself

Write down 3 affirmations for yourself that affirm you having already achieved 3 of your goals and dreams. Then, write down the time of day that you will commit to practicing your affirmations. Is it when you wake up in the morning? Before you go to sleep? Mid-day when you need a pick-me-up? Or maybe after your daily meditation when your subconscious mind is primed?

And to hold yourself accountable, go ahead and leave a comment below with your chosen time of day. I’ll follow up with you to make sure you’re staying on track!

Get My Daily Affirmations for Success: A Step-By-Step Guide

Discover how you can use affirmations to re-create your self-image, replace your limiting beliefs, and achieve success. In this guide, I will teach you about the importance of daily affirmations, why they're critical to your success, and how to implement them in your life for rapid and positive changes. Click the graphic below to get this free daily affirmations guide.


Affirmations for success, a step-by-step guide

How to Turn Limp Affirmations Into Mantras for Success!

Actually, the true art of the affirmation is both subtle and profound. Despite the popularity of this technique, some people use affirmations that are bland and perhaps even self-defeating.

When creating your affirmation, remember that even minor variations in wording can make a huge difference in the results you get. Since your words literally have the power to create your circumstances, invest a few minutes now to take your affirmation skills to a higher level.

Consider the following statement:

I will quit smoking with ease and joy, remembering the effects on my physical and mental health and preparing to live a longer life.

By using the guidelines found below, you can transform limp affirmations like that into mantras for manifesting a huge change in your life!

The following points are key:


1) Enter the “now”
Start your affirmation by entering the present tense. Take the condition you desire and declare it to be already true.

2) Be positive
Our sample affirmation keeps the focus on smoking—the condition that you do not want. Instead, shine a light on what you do want—to be smoke-free.

A related reminder: Our subconscious mind skips the word not. So, delete this word from your affirmations. “I am not afraid of public speaking” gives us the message that you are afraid. Use, “I feel at ease as I speak in public.”

3) Be concise
Shorter is better. Affirmations with fewer words are often easier to recall, especially in situations when you feel some stress. Rhyming makes your affirmations even more memorable. For example, “I am feeling alive at 185.”

4) Include action
Whenever possible, affirm yourself as a person who takes action. For example: “I am gratefully driving my new Porsche along an open highway.” Action engages the Law of Attraction, creating new results in our lives and opening us to further inspiration.

5.) Include a feeling word  
Powerful affirmations include content and emotion. Content describes the specific outcome that you desire. Emotion gets to the heart of how you feel about that outcome. For a more potent affirmation, add both elements.

Consider this affirmation:

"I am supporting my children to fully come forward into the world."

The content of this statement is clear. Yet it lacks an emotional charge. Breathe life into this affirmation by adding an active expression of feeling:

"I am lovingly supporting my children and encourage them to fully express their unique talents and gifts."

You will know that you have a powerful affirmation when you feel a surge of emotional energy. The force of feeling jumpstarts you into action.


Now get some direct experience with “affirmation transformation.” Return to the first example mentioned in this article:

"I will quit smoking with ease and joy, remembering the effects on my physical and mental health and preparing to live a longer life."

Playing with the guidelines listed serves up some more exciting options, such as:

"I am breathing effortlessly with lungs that are pure and clean."

"I am celebrating how easily I breathe through strong, healthy lungs."

Also consider the following affirmations on a variety of topics:

"I am joyfully celebrating my graduation from college with a master’s degree."

"I am effectively delivering my first talk to an audience of over 1,000 people who affirm my message with a standing ovation."

"I am confidently checking the balance of my bank account as I make a deposit of $1,000,000."

"I am walking up on stage to receive my first Emmy award and receiving a roar of applause."

When you’re satisfied with the wording of your affirmation, start using it right away.

Repeat your affirmations at least three times daily—first thing in the morning, midday, and just before you go to sleep. Regular repetition will gently return your focus to manifesting the life of your dreams.


Below I have included a list of positive feeling words that you may want to use when creating your daily affirmations.  Remember, when creating affirmations you want to create positive, self-affirming, self-empowering statements that uplift and inspire you – that raise your emotional set point.

List of Positive Feeling Words for Affirmations and Law of Attraction Work

 Buttons with colorfull smiles

Here are some more examples of positive affirmations:

  • I am celebrating feeling light and alive at my perfect body weight of one thirty-five.
  • I am enjoying the thrill of flying.
  • I am attracting joy into my life.
  • I am confidently expressing myself openly and honestly.
  • I am feeling exhilarated, agile  and alive.
  • I am effectively communicating my needs and desires to my loving partner.
  • I am looking around me at the faces of the people I am helping and I am thrilled to know that I have made a difference in their life.
  • I am feeling relaxed and grateful to be sitting here in Hawaii with my toes buried in the warm sand, feeling the warmth of the sun on my face.


You May Also Enjoy:

Visualization Techniques to Affirm Your Desired Outcomes: A Step-by-Step Guide

How to Meditate for Clarity, Intuition & Guidance

How to Create an Empowering Vision Board

You can, as long as you include this complete statement with it: Jack Canfield, America's #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul® and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money, and have more fun and joy in all that you do, get FREE success tips from Jack Canfield now at: 

  • Lyes Lembrouk

    Thank You Very Much Mr Jack Canfield <3

  • Kristina Murray-Hally

    Thank you so much, Jack, for your amazing work that you share with the world and this brilliant blog post. Daily affirmations when performed correctly and habitually are one of the most powerful tools at our disposal and therefore life changing. Many thanks.

  • elansunstar

    Incredible so good jack you are amazing.

  • Darrin

    Hi Jack, I wanted to drop a quick note to let you know the amazing impact you have had on my life in the short time I have been studying your teachings. I have been a functioning alcoholic for thirty years and dabbled in other substances here and there. I saw your book on how to slow down or quit in 30 days. Well through your YouTube videos and online training I decided to give it a shot on my own. I started my own 30 day challenge and am now in day 14 and feel amazing with amazing things happening for me already. I have never gone longer than 5 days in the last 15 years. I do my meditation daily and have had very little cravings. Thank you for your love to helping others become all they can be. I'll see you at the top.

    • I'm so happy for you, Darrin. You are stronger than you know. Sending positive vibes your way!

  • Andrew Marais

    Hello Jack how are you? THis is a great page of yours thank you. Have a year overflowing with success.

  • Pardeep Kumar

    Hello Jack Sir, I hope you are doing fine. Sir, I need your help as millions of people need. I have started my own business of Website designing, Development and Promotion but the revenue is not enough however including me we have all experts in their field. Despite revenue thing, I worried about some things that are kind of unusual. Sir, whatever I am planning and doing id not happening the way I want, I know I should change the response as per success principle but what exactly happening is, obvious things are getting refused, payments are getting stuck when it was sure that client will deposit, projects are getting stop however, work is going good but the owner of the website stopped us just because he don't want to go and disagree one of his employee. I mean facing trouble by doing good things..

    I don't know why but my intuitions are saying that you can suggest me something.

    Looking forward to hear from you..

    Warm Regards

  • sherry

    Hi Jack,

    Can these affirmations work in short time or do we have to say them for years? If i say an affirmation for my annual performance appraisal meeting which will be in the next week. Then will i get the raise i want. I have a lot of desire to get good salary and be promoted to next level, but the decision is in my company's management hands? Please help.Thanks.

    • Hi Sherry - yes, I believe affirmations can work in a short amount of time. Anything you can put your mind to you can achieve. But work is also needed; affirm with your words and mind but take actions to get you closer to the reality you desire.

  • kulmohan kaur

    Hello Jack

    I have decided to practice my affirmations in the morning at 7 o' clock IST everyday. I sincerely hope the affirmation will help me communicate with my partner effectively and lovingly without inducing any defensive mindset in him and we will be able to love, trust and respect each other again.

    • I believe it will. Communicate with love and it will manifest.