Episode 22 | Cultivating Love for Success in Business and Life with Steve Farber

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Today we’ll be diving into the heart of leadership with a very special guest, Steve Farber, a visionary in the world of leadership who’s been changing the game with his groundbreaking concepts.

Steve is a Wall Street Journal and USA Today bestselling author, founder, and CEO of the Extreme Leadership Institute. He is ranked among Inc.’s global top 50 leadership and management experts. His first book, The Radical Leap: A Personal Lesson in Extreme Leadership, was named one of the 100 best business books of all time. His fourth book, Love is Just Damn Good Business, was listed by Book Authority as one of the top business strategy books of 2020. In addition, Steve has been writing songs and playing guitar for 50 years, and his most recent book is Twisted Business Lessons from My Life in Rock and Roll, co-written by J.J. French, the founder, manager, and guitarist of the iconic rock band Twisted Sister. 

In his books Greater Than Yourself and Love Is Just Damn Good Business, Steve has inspired countless leaders to rethink what it means to lead with impact and heart. Steve’s work emphasizes the transformative power of expanding yourself, giving of yourself, and replicating your values and skills in others, a true testament to the greater than yourself philosophy.

Watch the Video:

Tune in to Episode 22 of the Jack Canfield podcast to hear Steve’s inspiring and truly eye-opening insights into how genuine care and connection can drive success.

He cuts through the touchy-feely misconceptions of love in business with real-life examples of cultures where employees and leaders learn to truly love what they do and make customers feel the same way.  He delves deep into his philosophy of Greater Than Yourself and how, whether you’re leading a team, running a business, or just looking to amplify your own personal growth, anyone of any age can apply these ideas to living a more fulfilling and successful life.

Listen to the Audio:

Inside this episode you’ll learn about:

  • Why Love is Just Damn Good Business: Steve explains how the key to a successful business is creating an experience their customers will love, rather than just treating business as a money-making scheme (03:18)
  • Love As Extreme Leadership: Steve describes how he challenges business leaders to create a culture beyond customer experience where everybody loves their work (06:05)
  • Leading By Example: How a CEO turned his company around by learning his employees’ names, letting them hang out together, and even risked losing money to care for his customers + the pizza delivery guy who changed his customers’ light bulbs + why customers drop in just to say hello to a bank teller (09:34)
  • “It Starts With Us”:  Jack and Steve talk about the importance of not waiting for the culture to change to start making a difference + How Ritz Carlton’s policy of letting employees make their own decisions creates the “wow” experience for their customers (24:58)
  • Build Something Greater Than Yourself: Steve breaks down the core principles of GTY – expand yourself, give yourself, and replicate yourself + how great leaders always  seek to make people better than them + how GTY starts small with one person then expands to 100 people (31:18  
  • Anyone Can Do It: Jack and Steve share inspiring stories of eighth graders being mentored by devoted teachers and how they mentor other children themselves + success is redefined as making someone else grow into their best self (40:38)

Resources mentioned:


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Meet Jack Canfield

For over 40 years, he has been teaching entrepreneurs, educators, corporate leaders, and people from all walks of life how to create the life they desire.

As the beloved originator of the Chicken Soup for the Soul(r) series, he's taught millions of individuals his modernized formulas for success, and has trained and certified over 2,700 students to teach his content and methodology in 107 countries around the world.