1.805.881.5191    ✉ customerservice@jackcanfield.com

Master the Stage, Monetize Your Message, and Make a Massive Impact!

The Success Principles Advanced Certification Program

LIVE In-Person Training & Mentorship with Jack Canfield and His Powerhouse Team!

"Jack took me to a whole new level of authenticity and effectiveness."
- Marilyn Suttle, 3-time bestselling author and results coach

Will You Be One of the 50 People I Personally Mentor & Certify to Teach the Success Principles?

If you're ready to change lives and become a world-class human potential trainer, speaker, or coach - watch Jack's invitation to work with him in person... then be sure to sign up before all the spots are taken!  

ACT FAST:  Limited to 50 participants participants

You'll Get the Skills, Content, and Credibility you need to excel at empowering audiences and changing lives... starting immediately!

Jack Canfield's LIVE ADVANCED CERTIFICATION is an extraordinary skill development and training program that has launched thousands of professionals into the human potential field over the last 12 years. 

Whether you’re a seasoned trainer, speaker, or coach – or JUST STARTING OUT – this once-a-year program is our highest certification and will give you the tools, ongoing training, and in-person expert coaching you need to create transformation in audiences of any size plus 10x your impact and your income!

You've seen what success and self-esteem training can do for individuals in all walks of life... from transforming their careers, to improving their relationships, to helping them make better choices, to empowering them to take charge of their future.

Perhaps you've experienced the effect of this type of training in your own life.  

And now, you have an opportunity to go beyond just living these principles... you have a chance to bring this kind of change to others!

If You're Ready to Have a Bigger Impact While Boosting Your Income Through Speaking and Training - Here's Your Chance!

Experience "Total Immersion" in Jack's Methodology for Creating Stellar Results in the Lives of others

This industry-leading formula has built Jack’s international career and taken him to many of the most prestigious stages in the world.

During this program you will become fully immersed in learning the details of how to set up powerful, experiential exercises. Jack will be sharing the theory behind each strategy, revealing why it works, when to use it, and recommending ways to make each topic more impactful. Then, he'll go one step further and actually walk you through how to conduct these transformational exercises on your own.

The program includes world-class written materials — including comprehensive facilitator's guides, reproducible handouts, helpful presentation pointers, training methods, and the in-person presentation skills you need to successfully incorporate Jack’s time-tested principles into any management, social services, education, or training situation.

"Jack's teaching is highly effective."

world-renowned leadership and management expert

"Jack's been inspiring people to live their best life by embracing our highest vision for decades."

media mogual and philanthropist

"The results you'll achieve will be extraordinary."
world authority on leadership psychology

Master Teaching Key Principles from the New York Times Bestselling Book: The Success Principles

Now published in over 42 languages, Jack Canfield’s life-changing book, The Success Principles shares the time-proven principles top achievers have used throughout history to excel in their life, business, finances, relationships, and career.

Not only has Jack taught them to stadiums of 50,000+ and brought them to their feet, cheering his message of The Success Principles, but millions of people around the globe have read his books, attended his trainings, workshops, and coaching programs to discover the simple secrets for achieving greater success in everything they do.

The personal transormation is simply amazing!

As a valuable side benefit of this professional training program, not only will you learn how to transform other people's lives with these powerful, transformational Success Principles and experiential teaching methods - just imagine the life-changing process YOU will go through as you immerse yourself in a year's worth of learning, living, and breathing these concepts on a daily basis.

You'll emerge from this training more expanded, more enlightened, and utterly transformed—not only as a trainer, but as a human being!

Instrumental in launching my business!

"Jack's training was instrumental in launching my own speaking, training, and coaching business. It's the wisest investment you could make to take your business, results, and bank account to the next level. If you're serious about making a living as a speaking and training professional, this is a must do!"

Tiffany Peterson

Sales Trainer and Success Coach

I'm leading groups of 1,000 people...

"This program gave me a huge leap forward, catapulting me from a keynote conference speaker to a  transformational trainer leading groups up to 1,000 people with engaging, experiential, and life-changing content. I've done things I never dreamed of like travel the world, become an award winning author, and host my own events."

Sergio Sedas, PhD

Director, Tecnologico de Monterrey

I started the business of my dreams!

"Jack’s Train The Trainer program was by far the most life inspiring activity I've experienced! By learning, practicing, and teaching the principles I have "retired" two years earlier than planned and have started up the business of my dreams!"

Steve Norton, MS, PMP®

Corporate Trainer, Bestselling Author

Learn How to Help Others Unlock Their Hidden Potential and Transform Your Life!

Master Teaching Jack's Proven System for Success

Deliver your own Success Principles-style workshops and trainings

Elevate Your People Skills & Become a Leader

Increase your value & effectiveness as a key player on any team

Build Your Confidence as a Speaker & Trainer

Become more confident teaching, speaking, or training audiences of any size in any industry

Start a New Career Path 

Launch a new business based on your passion for helping others excel 

Improve Workplace Cultures & Empower Teams to Thrive

Boost productivity, job satisfaction, and create a happier workplace for all

Deepen Your Impact with Your Clients, Students, or Audiences

Master experiential exercises and holistic training methods that make a lasting impact 

Whether you’re a seasoned speaker or coach - or simply starting out - Jack Canfield’s training methodology will transform both you and your audiences!

Transformed the Lives of My Employees 

"I never dreamt that I could teach confidently and at ease in front of a crowd of strangers. Jack's program helped me evolve into a confident facilitator and trainer as well as a public speaker, and now in the midst of my 6th workshop, I've seen how The Success Principles have transformed the lives of numerous employees and business associates. "

Rick Kurzac


Coaching and Speaking All Over the World

"Definitely the best program in the world! It not only provides you with all the necessary tools, processes, structures, etc. but it also transforms you as a person and trainer to a totally new level!" I've now worked in 26 countries on 4 continents, and have produced multiple online programs. As a result, my income has increased several times-way beyond the six figure mark.

Mykola Latansky

creator of The Genius Inside You™ project, 

Jack is one of the Masters

"The Train The Trainer experience was profound. Jack is one of THE masters of this trade and holds nothing back in his program. He brings in the best minds to complement his absolute abundance of knowledge, soul, passion, and purpose. You can go somewhere else to become good - work with Jack Canfield to become truly GREAT! "

Martin Laschkolnig

 Past President of the German Speakers Association

Who is this Program For?

Don't let the name fool you!   Our Certification program isn’t just for speakers, trainers, or coaches. It’s for ANYONE who works with others and wants to make a difference by helping people aim higher, achieve more, and get the results they want.


  • Business Leaders and Owners
  • HR Professionals
  • Lawyers and Mediators
  • Nutritional consultants
  • Real Estate Professionals
  • Educators and Administrators
  • Psychologists
  • Doctors, Healers, Naturopaths
  • Writers and Authors
  • Sport coaches
  • Weight loss consultants
  • Career Counselors, and more!

 We’ve had people in ALL these professions and more successfully go through this program.  Now they’re using their training to grow their businesses and careers... reach new audiences with their message... align their work more closely with their passions... earn a LOT more money... and create better future for themselves.

Our incredible community includes more than 3,800 graduates in 117 countries!

Get 40 Years of Experience, Training, Resources, Tools, and Coaching from The Most Sought After Personal Growth and Success Trainer in America

Train the Trainer Advanced is a comprehensive training. Our hybrid learning platform gives you the digital learning tools, live training, interactive workshops, expert coaching, and ongoing support you need to massively uplevel your training and speaking skills in a short amount of time. 

This approach creates an immersive, engaging, and rich program, while allowing the student to have a personalized learning experience throughout the program



Learn the Core Principles & Methodology

Upon registration, you will receive immediate 24/7 access to the complete library of Train the Trainer video lessons and tools – plus online community and support to help you complete the program and learn Jack’s proven Canfield Methodology of creating transformation in others. 


  • 15 Core Modules of Success Principles video instruction with lessons and activities to help you put your learning into practice immediately. Your access never expires.
  • Detailed training blueprints & student handouts and activities you can use “out of the box” to deliver successful 1-hour, 3-hour, and full-day programs. 
  • Word-for-word scripts and slide decks you can use “as is” or customize to deliver Jack’s proven Success Principles trainings to any audience. 
  • Monthly Q&A calls with Patty Aubery: Reach your goals and move to your next level with incredible accountability and support from the President of the Canfield Training Group and co-creator of the program.
  • Ongoing community and support in our private online member’s group where you will meet other participants worldwide with whom to collaborate and share ideas as you work toward your goals. 
Learn at your own pace, on your own time. Upon successful completion of the core modules, you'll have earned your Success Principles Online Certification!

NOTE:   If you're already a Train the Trainer Online Student, you qualify for a generous discount on the Advanced Certification Program!  Contact my team at 1-805-881-5191 or complete the application below to learn more.  

Get Certified in The Success Principles and Confidently Deliver:
  • Dynamic Online Sessions 
  • Inspiring Keynotes 
  • Powerful Experiential Workshops
  • Group Coaching 
Learn the Principles and Theory of:
  • Storytelling for Impact
  • Experiential Learning 
  • Workshop Structure and Design
  • Stage Presence
  • Coaching for Success



Master Your Stage Presence & Experiential Training Techniques

During this 7-day training intensive, you’ll be working one-on-one with Jack Canfield and his powerhouse Training Team in a small group of no more than 50 students. The trainings includes a well-rounded curriculum of speaker development and facilitation skills training with Jack, and boot-camp-style breakouts. 

Not only will you experience his transformational methods yourself, you will learn how to teach them from a combination of short lectures and experiential exercises, partner processes, small-group exercises, guided visualizations, writing exercises, personal sharing, releasing (emotions and limiting beliefs) exercises, and personal work.


  • Make a connection between the Core 15 Principles you’ll learn online and the principles as they’re actually delivered in a training setting. Learn the nuances of delivering the exercises, training concepts, and stories included in your online modules.
  • Master group dynamics so you can confidently take charge of any training room, rapidly establish group cohesion, and create a “safe space” for every student to learn and grow.
  • Step outside your comfort zone and develop your own charisma as a trainer and teacher through powerful small group practice sessions.
  • Become more confident as a trainer, presenter, and teacher as you become equipped to carry on the legacy of Jack Canfield.
  • Define your own career path as a trainer or coach — by developing more passion for your work, creating a clear plan of action, and establishing daily behaviors that will support your life’s work.
  • Experience deeper personal growth and connection with your fellow participants, and create relationships that may lead to co-facilitating workshops, co-authoring books, and forming financially lucrative partnerships, and lifelong friends.
  • Master advanced live experiential training activities, such as: audience-based laser coaching, closure milling exercises, meditations, and more.
  • Design a customized signature program integrating the Success Principles with your own content to better meet the needs of your specific niche or market.
  • Leave with clear goals, action plans, and the next steps necessary to attract new clients and training opportunities so you can confidently grow your business in the direction of your dreams!

Keli Davis Simlesa

2021 Bootcamp Participant

Absolutely Priceless

"Transformational! It's one of the best investments I have made. This experience has pushed me out of my comfort zone into a space where I was challenged and encouraged to grow. Having a space to make mistakes, try new things, and find my voice was absolutely priceless."

Echo Palster

2021 Bootcamp Participant

Solid Training System

"If you want a solid training system with information that is applicable for any niche, career, or teaching topic, you will find the success training at bootcamp will exceed your expectations."

Lila Larson

2021 Bootcamp Partipant

Increased My Training Rates

"I've increased my training rates, attracted more executive coaching clients, incorporated more of the  Success Principles into both coaching and training sessions, become more specific about what I can offer to clients, and am now more creative with how the marketing happens – online and in person!"


2 Virtual Prep Sessions

pre-event training

Meet your cohort and set yourself up for success in the program. Jack will cover how to prepare for for the live event.

Lunch Each Day


Forge daily connections, and enjoy rich conversation and delicious catered lunches together with participants and training faculty.

Evening Bonus Sessions

Enjoy even more time to get expert answers to your biggest questions about training principles and your path forward to success.

Evening Mastermind Session

Mastermind with participants who can support, advise, and inspire you as you grow your career, and help you achieve your goals.

Celebratory Dinner

Celebrate all you've accomplished during a memorable Graduation Ceremony, with dinner, cocktails, fun and games!

Ongoing Virtual Training


Meet Monthly with Jack and his team as you work through the material, develop your skills, and activate your training into tangible results. 

Plus, You'll Enjoy These Professional Benefits As a Canfield Certified Trainer 

  • COACH, SPEAK, AND TRAIN freely in any market, anywhere in the world - royalty free
  • DELIVER YOUR OWN SUCCESS-PRINCIPLES STYLE TRAININGS using Jack’s arsenal of scripts, exercises, and handouts —or incorporate his material into your existing workshops and seminars
  • PERSONALIZED CERTIFICATES & OFFICIAL SEALS for each level of training to use in your marketing materials and website
  • LISTING IN THE CANFIELD CERTIFIED TRAINER ONLINE DIRECTORY to give exposure to you and your business
  • SHOUT-OUT ANNOUNCING YOUR CERTIFICATION to the world on Jack’s Social Media channels
  • ELEVATED STATUS when attending Jack Canfield hosted events - and more!


NOTE:   If you're already a Train the Trainer Online Student, you qualify for a generous discount on the Advanced Certification Program!  Contact my team at 1-805-881-5191 or complete the application above to learn more.  

Here’s what past participants are saying about how Train the Trainer helped them grow their business

Holly Fitch Stevens

2021 Bootcamp Participant

Confidence to Start Making Money

"It’s truly boots-on-the-ground implementation and gives everything you need to start training online from day one. Extreme immersion, wonderful coaching and mentoring to ensure we have the skills and confidence we need to start making money."

Sarah McCalden

2021 Bootcamp Participant

I'm Getting More Referrals

"I get a lot more word of mouth referrals now, which I attribute to using what I learned in the bootcamp. I am able to charge more now, too!"

GerlieMa Lee

2021 Bootcamp Partipant

Transformational Experience

"It was a deeply transformational experience for me as a trainer and spirit-seeker with the opportunities to share and to practice my presentation skills in small break-out groups, do FB lives, as well as learning the technical aspects of Zoom. These useful tools have helped up-level my skills and live the Success Principles."

Only 50 People Can Participate
will One of Them be YOU?

The Advanced Training is strictly limited to 50 people to ensure every participant can receive Jack’s personal attention and become fully prepared to meet the certification standards he’s developed.

While you don't have to be a professional speaker, we welcome you to apply today and begin transforming your career under Jack’s mentorship and guidance, along with the world-class materials and resources he provides. 

But this training will do so much MORE than just build your skills and give you training curriculum... 

It's a journey where you'll be totally immersed in the work, build lifelong relationships, get personalized feedback, and be held accountable for living the Success Principles in your own life – just as you'll be teaching and supporting your students to do.

You'll emerge from this training more expanded, more enlightened, and utterly transformed—not only as a trainer, but as a human being.

"The best decision I've ever made."

Apply for the Advanced Certification Program and Make a Quantum Leap in Your Career Today! 

Only 50 participants will be accepted and we expect these spots to fill quickly, so be sure to get your application in ASAP!


  • Train the Trainer Online featuring 15 core modules of Success Principles video training + complete suite of training tools and resources for your Success Principles Certification.
  • Advanced LIVE Certification Training featuring 7 full days of live, in-person training with Jack Canfield and his powerhouse training team in California in 2025.
  • 2 Virtual Prep Sessions live on Zoom with Jack Canfield to set yourself up for success for the in-person training
  • 4 Post-Event Monthly Implementation Zoom Sessions featuring masterminding,  problem-solving, and Q/A session to ensure you are continuing to implement your training and build on your business. 
  • Membership in the Canfield Trainer Community featuring a vibrant and supportive international group of Success Principles trainers, exclusive community events, and more.
  • Growth Opportunities to hone your skills and gain valuable experience as a Canfield Training Group assisting team member.

Far from a Cost, This Training Is a Lifelong
Investment in Yourself and Your Career...

Our Certification program is a comprehensive skills development training. Depending on your specific goals, passions and abilities, willingness to travel, payment plan selections, etc. Training fees range from $3,000 to $15,000 for the complete Advanced Program.  

If you have participated in previous Train the Trainer programs, you will be eligible for a generous student discount.  Whichever option you prefer, your payment is isn't due until you've completed an interview with our Program Director and have been accepted into the program. Complete the application process above, or call our team to learn more.

Questions? Let's Talk!  
Connect with a Canfield Training Advisor at
or email 

Will You Join Me in My Mission?

Too many people in the world currently live in a state of resignation, anger, bitterness, or despair.  It’s time to turn that around by freeing people from their limiting beliefs and ignorance about success - and empower them to create the results they want while living happy, purpose-filled lives.

If you feel called by this program, but are unsure about whether it's the right fit,  trust your intuition and inquire to learn more about it today!  Part of the application process is a brief and informal personal interview with our team to unpack the program in relationship to your goals. 

So if helping other people live with passion and purpose is a dream of yours, the time to take action is now!

P.S. You can connect with a Canfield Training Advisor right now at 1-805-881-5191 or email customerservice@jackcanfield.com

Don’t Miss Out! 

Look at what more of Jack's Certified Trainers have to say:

Lesley Strachan

2021 Participant

“Post Covid business has doubled...
and I see nothing that will change that! Clients are approaching me now, rather than the other way around.” 

Laverne Wilson

2021 Participant

“I have raised my prices, more than doubled my income and increased my bookings…
I am currently on track to 4X my income while having more time for myself. THANK YOU! You changed my life!” 

Mark Hayes

2020 Participant

“I definitely see myself doubling my income...
based on what I've learned here, along with the utilization of the principles to find new clients and opportunities.” 

Frequently asked questions

I'm not an experienced trainer/coach, is this right for me?

Yes.  Jack's evolved these strategies into a proven system that ANYONE can use to get consistent, repeatable results every time. 

If you're someone who wants to take more of a leadership position in your life or career - then this training is perfect for you.

Use these strategies to hone your training, teaching, speaking, or people management skills - and grow your reputation as a leader who creates real results in the world.

Put your talents to use with this powerful curriculum today!

I'm already an established expert, will this training still help me?

Yes. Train the Trainer will teach you a unique paradigm of content and experiential training based on Jack's 40+ years of experience in the human potential field.

You'll be able to use this new knowledge and skill to expand your impact and influenceattract bigger audiences, more program participants, and higher caliber paying clients.

Not only will you learn how to transform others with the Success Principles, you'll emerge from this training more expanded, more enlightened and utterly transformed - not only as a trainer, but as a human being.

Are there other trainings like yours? How is yours different?

There are other “Train the Trainer” programs available, but none that focus on the full spectrum of personal development, led by someone as educated and skilled as Jack, nor delivers the amount of content provided. Jack and his specially assembled faculty and master facilitators specifically train you to integrate your new learning into whatever classes or groups you choose to facilitate.

This is very important.

The activities you’ll learn can be used with any kind of group you train to make the experience more powerful and effective. You will be given permission to incorporate Jack's Success Principles material into your work, as long as you give appropriate credit. Most importantly, Jack’s Train
the Trainer program is fun, conducted in a loving context, and is as
deeply powerful as anything you will ever do in your entire life.  Plus, Jack Canfield himself leads this program! What other  “Trainer the Trainer” program can say that?

How will the training help me grow my business or career?

Imagine being able to help others overcome their limiting beliefs and achieve better results in all areas of their life and business. We give you the curriculum, tools, and training to take others through their own personal evolution.

How would that expertise help you in your current business or career?

If you have ever wanted to become a more compelling speaker or presenter... show up confident and authentic on video, be a more effective teacher... a more inspiring and beloved leader – to your students, clients, employees, team, family, or friends – this program is for you.

What will I be able to do as a result of the training?

That all depends on what you want to do with the training, your
current level of expertise, your level of commitment to growth
and change, and a number of other variables.

Many people simply want to improve their skills as a speaker,
trainer or facilitator. Some consultants want to add to their
training repertoire. Some business people want to bring the information and skills back to their companies in the form of management training and personal development programs. Some people want to transition from their current careers and become speakers and trainers in the area of personal development.  

Whatever it is for you, you’ll leave with all of the necessary tools to do it!

Who else will be there?

There will be people from all aspects of the speaking, training and
coaching arenas. Some will have just recently become interested
in this field—others will have been speaking and training for many
years, but the diversity of the group is actually one of its
strengths. You’ll be able to network and learn from people at your
own level, people at higher levels, and, of course, Jack Canfield
and his masterful training staff.

The amount of networking, masterminding and mutual support
that graduates engage in is quite amazing! In fact, many have
gone on to create consulting businesses together. A few have
become training associates of our company. Several have come
back year after year to assist in the training. It’s an extraordinary
opportunity to meet many like-minded people who share a
common vision and purpose.

Will the training turn me into a "mini-Jack"?

This program teaches you my proven methodology for transforming lives from the stage... in the classroom... in your office... or in 1-1 client situations. But it doesn't teach you to BECOME Jack!

In fact, by going through Train the Trainer you will discover how to integrate the Success Principles more effectively in your own life so you can live more on purpose and become your best self. And that means becoming more powerfully and authentically YOU.

We'll teach you the content and structure, but you'll learn how to interweave it with your own style and personality for an experience that's uniquely you.

How will this training help me "change people’s lives"?

There's no such thing as changing "one person's life." Because when you inspire one person to transform their mindset, let go of their old habits and fears, and create better results in their lives and career – you also transform the lives of everyone that person comes into contact with.

 As a Certified Canfield Success Principles trainer, you will be able to:

  • Teach people to take 100% responsibility for their lives and results
  • Liberate others from their limiting beliefs and negative emotions such as fear, anger, resentment and shame
  • Unlock people's full potential and help them understand that they really can accomplish anything they can imagine – then inspire them to make it happen
  • Give people the tools and training they need to pursue constant and never-ending improvement and achieve their biggest goals and dreams

Not only that – but by leveraging the Canfield name and reputation, you'll be able to reach a much larger audience, work with higher-level clients, and make a bigger impact on more people's lives.

Imagine the effect that would have on your organization... your business... your community... and the world!

Copyright © 2024 Self Esteem Seminars, L.P. All rights reserved.

Jack Canfield is a registered trademark of Self Esteem Seminars, L.P. The Success Principles is the common law trademark of Self Esteem Seminars, L.P.

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