You...A Bestselling Author?

You...A Bestselling Author?

I wrote my first book, 100 Ways to Enhance Self Concept in the Classroom, back in the 1970s when I was a teacher in Chicago. But as a teacher I did not know anything about selling books.  I just wanted to make a difference and contribute my ideas to the world.

What I learned very quickly was that unless you let people know about your book, no one is going to buy it.  

Today, my hope is that I can inspire and empower people to achieve more of what they want to do, and I love sharing information that I think will help people fulfill their dreams.  That’s why my friend, Steve Harrison, and I recently teamed up to create a free video training series specifically geared toward anyone who has written a book, or wants to some day.

I’ve known Steve for years – ever since we used his company to promote Chicken Soup for the Soul. He has helped more than 12,000 authors promote their books and he is an expert at what he does. In these videos we share the strategies I've used to sell over 500 million copies of Chicken Soup for The Soul, launch 47 books to the New York Times Best Seller List and much more!

In this three-part series of FREE online training videos you’ll discover:

  • 8 critical things you need to know to become a successful author.
  • How to get started writing your book (and get it done quickly).
  • What it takes to hit the New York Times Best Seller List (and key mistakes
  • that prevent many authors from hitting the list even when they sell lots of books).
  • The Author's Money Tree and ten often-overlooked ways to profit from your book.
  • The key component your book MUST include to be successful.
  • How one book generated only $35,000 in royalties but over $10 million in total revenue.
  • A common mistake that causes many authors to take FOREVER to write their books.
  • How to get celebrities to endorse your book.
  • Are you in sales, business or professional practice? How writing a book can position you
  • as an expert and help you attract paying clients pre-sold on doing business with you.
  • The four critical publishing players you need to win over to make your book successful.  
  • A strategy you can copy which generated $24,000/month in the early days of
  • Chicken Soup for the Soul.
  • 10 keys to creating a bestselling book before you finish writing it.
  • Not-so-obvious common traits of bestselling books.
  • The "bypass marketing" strategy that made Chicken Soup for the Soul a big hit.
  • How to make your book 'media-genic' so it naturally attracts free publicity.
  • The E+R=O formula Jack credits for his success.
  • How to craft a book which change people's lives for the better.

So far, we've heard great feedback from people who have watched the videos, so if you'd like to discover how to sell a lot of copies of your book...or perhaps even one day see it on the New York Times Best Seller List, click here.  Our hope is that this video series will help you become a (more) successful author, so please enjoy!!

If You Want Something... You Have to Ask For It!

Ask for what you wantThere is only one true way to get what you want:  Ask.

It sounds simple, but the act of asking is actually very difficult for many of us.  The fear of rejection, unconfortableness, and embarassment stop our requests from ever leaving the safety of our mind.  The funny thing is that many times we shoot ourselves down before anyone else even has a chance.

The bad news is that these behaviors are learned.  Anyone with children will be able to relate to what I am saying.  Kids ask all day long!  "Mom, can I have this, go there, or stay up late, please, please, please?  They can be relentless.

But if you grew up in a family like mine, where "children were meant to be seen and not heard" asking became harder and harder to do.  By the time we're adults, we've forgotten how to ask, or are too ashamed to share what it is we really want.

The good news is that these patterns can be re-learned and overcome.
The truth is that even if your request results in a NO, you are actually no worse than you were before you started.  If you are declined for a dinner date with a possible new love interest, declined for a promotion, or new business opportunity--you didn't have them before, and you don't have them now, so you're back to baseline.  It is not the end of the world.  In fact, now not only they know where you stand, but the universe has heard your request and begins to shift in that direction.

However, mustering the courage to ask is only the first step.  The more specific you can be in your request the better.  Here are a few examples of what I mean:

Don't say:  "Hi, I would like to take you out sometime"
Say: "Hi, I have an extra ticket to a concert this friday at 8 o'clock and I'd love it if you joined me."

Don't say: "I'd like a discount"
Say: "I'd like free shipping on my order"

Don't say: "I want you to pick up the house"
Say: "I want you to pick up your clothes off the bathroom floor, bathe the children, and take out the trash on Tuesdays."

So just Ask.  Ask with confidence.  Ask as if you expect to get it.   Imagine the possibilities...